THE BRAND WITHIN, the second title in “The Shark” Daymond John’s best–selling “Display of Power” series of business, motivational and empowerment books aimed at young, would–be entrepreneurs, examines the loyalty relationships companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle.
“The Daymond John “brand” is all about being out in front and going your own way. In The Brand Within, he gets readers thinking about what it means to succeed in business and in life. One thing about Daymond, he takes charge, and here he puts his own spin on our consumer culture and challenges us to change things up. ”
Drawing on his own experiences on the cutting edge of the fashion business, as well as on his hard–won insights developed as a sought–after marketing consultant to global trendsetters and taste-makers, the author maintains that branding relationships have now seeped into every aspect of our lives, and that in order to survive and thrive in the marketplace consumers and aspiring professionals need to understand and nurture those relationships if they mean to get and keep ahead.